ABOUT

Creative Director + Inbound Marketer + Photographer + Videographer + Designer

Gabriel Ervin is a U.S. Marine veteran and elite fitness photographer, cinematographer, and designer with over 24 years of personal training experience and 11 in the health, wellness, and creative industries. He has worked alongside top-tier athletes, personal trainers, fitness influencers, and household-name brands to create transformative visual content and strategic tools that drive real results.

He is the founder of the FWUEL, a creative agency built to help fitness professionals get to the next level. He shoots and produces fast-paced, hard-hitting content, podcast, and digital products all built on a custom platform. Together with the personal trainers he works with, they create structured, meaningful content, digital and physical products that help clients take control of their health, habits, and mindset.

Professional Creative Strategy + Full-Spectrum Content Production

With over two decades in the fitness space and more than a decade in high-level production, I specialize in crafting high-converting, purpose-driven content for fitness, lifestyle, and performance brands. From websites to digital products, marketing campaigns, I bring a fusion of technical expertise and authentic storytelling to every project.

Key Strengths and Expertise:

Authentic Storytelling
Capturing real, emotion-filled moments that resonate and convert. Whether in a single frame or full campaign, my work speaks to the human side of fitness.
Strategic Content Creation
I develop audience-focused campaigns that educate, engage, and inspire action—optimized for SEO, social, and conversion.
Full-Spectrum Production
Lifestyle photography, e-commerce, video, drone, and podcast content—delivered for print, web, and social platforms.
Brand Clarity & Messaging
I help brands and coaches clarify their message, structure their offers, and launch products with confidence and style.

Highlights of My Work:

Led commercial and creative campaigns for fitness, lifestyle, and performance apparel brands
Produced launch visuals and digital content for elite trainers, athletes, and health entrepreneurs
Created websites and e-books for coaches to drive leads, sales, and brand growth
Built high-performing client journeys that combine content, design, and strategy

I Built FWUEL

I’ve spent my career at the intersection of fitness and storytelling. FWUEL is the result—a platform with production and digital products and e-commerce built right in. Done-for-you training systems, digital products, and tools that help people train smarter, live better, and show up for themselves every day. My mission is to redefine what sustainable fitness looks like—for real personal trainers with real lives.

SKILLS:
– on-location photography/videography
– studio photography
– multi-day + locations
– drone videography + photography
– photography/video post-production
– logistics management
– event coordination
– routing and scheduling
– strong communication + collaboration
– problem-solving
– attention to detail
– compliance with local regulations
– planning and overseeing the development of company advertisements
– heading brand campaigns, including submitting ideas for projects and overseeing the development of all creative content
– supervising all work completed by the creative department
– working with executives and other creative leaders to set project deadlines and content goals
– presenting project information, including deadlines and budgets, to executives and clients
– oversee the creative budget

Lead multiple projects from conception to completion in accordance with deadlines.

Art Direction • Product Photography • Talent Direction • Photography and Video • Editorial Photography • Lifestyle Photography and Video • Portrait/Fashion • Product Photography • Advertising Photography