ABOUT
creative director + photographer + videographer
creative director + photographer + videographer
A personal trainer for twenty-two years and working in design and production for the last twelve. I have had the opportunity to work with world-class directors, designers, actors, artists, trainers, athletes, and influencers. I shoot for well-established brands and design for the biggest celebrities in Hollywood. I specialize in fitness product and website design, on-location, and studio photography> My focus is on capturing genuine, emotion-filled moments and interactions.
I lead with proven content and brand strategies. I specialize in planning, budgeting, and managing the entire creative process from start to finish. In the past twenty-four years, I have been involved in the health, wellness, and fitness industry, working as a personal trainer, fitness director, VP, and in production, with the last twelve years focused on commercial and private clients. During this time, I have gained extensive expertise in creating campaigns that evoke emotion and drive action among consumers, generating hundreds of thousands in revenue.
My clients buy my products, my websites, and hire me to produce creative content that converts to sales and increases brand awareness. I shoot the full spectrum of content, including e-comm, product, lifestyle, photos, video, and podcast for all print, web, and social platforms.
SKILLS:
– on-location photography/videography
– studio photography
– multi-day + locations
– drone videography + photography
– photography/video post-production
– logistics management
– event coordination
– routing and scheduling
– strong communication + collaboration
– problem-solving
– attention to detail
– compliance with local regulations
– planning and overseeing the development of company advertisements
– heading brand campaigns, including submitting ideas for projects and overseeing the development of all creative content
– supervising all work completed by the creative department
– working with executives and other creative leaders to set project deadlines and content goals
– presenting project information, including deadlines and budgets, to executives and clients
– oversee the creative budget
Lead multiple projects from conception to completion in accordance with deadlines.
Art Direction • Product Photography • Talent Direction • Photography and Video • Editorial Photography • Lifestyle Photography and Video • Portrait/Fashion • Product Photography • Advertising Photography