ABOUT
creative director + inbound marketer + photographer + videographer
Professional Photographer | Creative Strategist
With over 12 years of production experience in lifestyle, fitness, and apparel production, I have collaborated with world-class directors, designers, actors, artists, trainers, athletes, well-established brands and A-list celebrities in Hollywood.
Key Strengths and Expertise:
Authentic Storytelling: Capturing genuine, emotion-filled moments that resonate with audiences. As an inbound marketer, I specialize in creating compelling, audience-focused content that attracts, engages, and converts. I blend storytelling with data-driven strategies to deliver value to readers while aligning with business objectives.
Strategic Content Creation: Crafting impactful campaigns that drive consumer action and generate measurable results. From attention-grabbing headlines to optimizing content for SEO, I ensure each piece serves as a powerful tool for building brand awareness and driving organic traffic. Whether it’s educating an audience, solving their pain points, or inspiring action, my ability to connect with readers through clear, engaging, and well-researched writing is what sets me apart.
Full-Spectrum Production: Expertise in producing e-commerce, product, lifestyle, video, and podcast content optimized for print, web, and social platforms.
In addition to my creative work, I bring over 24 years of experience in the health, wellness, and fitness industry, allowing me to create highly relevant and engaging content for commercial and private clients.
My campaigns have generated hundreds of thousands in revenue by aligning brand strategies with compelling visual storytelling.
Highlights of My Work:
Proven track record of planning, budgeting, and managing creative projects from concept to execution.
Development of websites and digital assets that enhance brand awareness and drive sales conversions.
Collaboration with diverse clientele, ranging from global brands to independent entrepreneurs, to deliver high-quality visual and strategic content.
My approach combines creativity, technical skill, and a deep understanding of brand dynamics to produce work that not only looks exceptional but also delivers real results.
SKILLS:
– on-location photography/videography
– studio photography
– multi-day + locations
– drone videography + photography
– photography/video post-production
– logistics management
– event coordination
– routing and scheduling
– strong communication + collaboration
– problem-solving
– attention to detail
– compliance with local regulations
– planning and overseeing the development of company advertisements
– heading brand campaigns, including submitting ideas for projects and overseeing the development of all creative content
– supervising all work completed by the creative department
– working with executives and other creative leaders to set project deadlines and content goals
– presenting project information, including deadlines and budgets, to executives and clients
– oversee the creative budget
Lead multiple projects from conception to completion in accordance with deadlines.
Art Direction • Product Photography • Talent Direction • Photography and Video • Editorial Photography • Lifestyle Photography and Video • Portrait/Fashion • Product Photography • Advertising Photography