Work with FWUEL
Your expertise.
Our platform.
A shared pursuit.
We work with athletes, coaches, trainers, and brands to create
useful training content and tell the stories behind the effort.
Two ways to build with us.
Athletes, trainers & coaches
Bring your experience, training approach, and story.
Together, we can develop workouts, instructional content,
and athlete features.
Brands & manufacturers
Support relevant training and stories through sponsorships,
product collaborations, and commissioned photography or video.
What FWUEL brings.
Content planning
Commercial photography
Video production and editing
Workout presentation
Editorial storytelling
Publishing on agreed channels
Built to follow the pursuit.
The best stories happen where people train, compete, and push
themselves. We’re developing a dedicated FWUEL production vehicle
to bring our training equipment and creative workspace to those
locations.
Build in development.
Mobile production suite
An onboard workspace to support photography and video
production in the field.
Athlete changing rooms
Private space to prepare and change between training sessions,
interviews, and shoots.
Podcast & audio recording
A planned pop-out setup for conversations with athletes,
trainers, and coaches.
A gym that travels with us
Training equipment carried onboard to set up and film
workouts at suitable locations.
For our partners, this will bring workout filming, athlete
interviews, product demonstrations, and campaign production
together around a coordinated location shoot.
A wider perspective.
Our location work also incorporates aerial photography and video
to capture the landscape, movement, and setting around each
story. Coverage is planned around location permissions, weather,
and production requirements.
Available facilities and equipment will be confirmed when
planning each project.
Clear expectations from the start.
Training experience.
A photographer’s eye.
Led by Gabriel Ervin, FWUEL brings together more than a decade
of commercial photography and 22 years of personal training
experience.
What are you pursuing?
Tell us who you are, what you do, and what you would like to
create together. Include your goals, relevant links, location,
proposed timing, and available budget or resources.